About Us

Founded in 1950 by Jak Saftekin, a visionary who predicted Turkey will become a major player in textiles in the near-future, Roja designs and produces embroidery and lace for lingerie, ready to wear, children’s wear and home textiles.

We are a 100% family run business, boasting 67 years of commitment to excellence in design, quality and price, serving our customers with two companies:

Roja Embroidery and Roja Lace.

We have two  state-of-the-art facilities located in Istanbul, a close-proximity from most European and MENA textile hubs.

Our technology complements our in-house design team, who continuously designs new collections for customers ranging from high-end to high-street fashion.

We work with leading local manufacturers, exporters and brands, have close ties with global retail groups; therefore, accessibility is crucial for our business.  

In addition to our agency network, we have invested in new technologies to enable our customers to view designs, request samples and process orders - all online. 


We aim to provide our customers with the most innovative designs in impeccable quality aT competıtıve prices and with versatile customer service solutions.